Saturday, March 7, 2009

Reset Button Babel


I wonder who is responsible for the brilliant "Reset Button" gift to Russia's Minister of Foreign Affairs, Sergey Lavrov?  As soon as I read the article, images of the totally insipid Staples Easy Button campaign filled my head.  The gift is rendered even more ridiculous by the translation faux pas of "peregruzka", which apparently means "overloaded" or "overcharged", instead of "reset".  Clinton might as well have gone to Staples to buy an Easy Button.  

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